Becoming Bulletproof Day 4

 

So once you have got a subscriber to your list, you have to take care of them and always offer them the respect that they deserve. Don't just send them offers all the time, they will soon get cheesed off with that and all that hard work will be undone when they hit the un-subscribe button. You have to build a relationship with your list, this is why there are people out there with lists of thousands of 'people' however it's not worth a penny to them because they have no relationship with them, most probably don't even open the emails that are sent to them....I am on a few people's lists and have been for years, the reason is I have got to know like and trust these people, I know when they send me an email it will be worth reading. I know people who have lists of just 500 people, but these people are engaged with the marketer, and when he does send them an offer that he thinks will help them in their business he makes thousands of pounds. Question is which would you rather have ?